CONTRACT, 2020 – PRESENT
Clients include Evernote, Restoration Hardware, Rothy’s, Grove Collaborative
Content Writer & Brand Voice Consultant
Supporting established and high-growth brands in fashion, home, and sustainability with strategic, on-brand messaging.
Delivering copy across landing pages, email flows, social ads, product descriptions, UX content, and editorial—adapting voice for each brand while maintaining strategic consistency
Developing messaging frameworks, product naming conventions, and interface language to enhance user experience
Providing editorial oversight and brand voice consistency across multiple teams and content creators
Partnering with creative and product teams to translate campaign strategy into cohesive customer-facing copy
Williams-Sonoma, 2022 – 2025
senior Copywriter & EDITOR
Owned brand voice and editorial direction across retail marketing channels post-repositioning, defining tone and messaging frameworks to align with evolving target demographics.
Wrote and edited high-impact copy across web, email, social, product, and campaign—balancing brand storytelling with conversion goals
Partnered with design, marketing, and merchandising as a creative collaborator, shaping concepts from brief through final execution
Built and maintained voice and tone documentation to keep quality consistent as volume scaled
Edited and elevated copy across teams for clarity, voice consistency, and engagement
Tailored Brands / men’s wearhouse, 2013 – 2020
Senior Copywriter, Senior Copy Manager, UX Writer
Led copy across a portfolio of fashion brands including Joseph Abboud, Kenneth Cole, and Esquire, building voice systems and managing writers.
Built comprehensive brand style guides and enforced voice consistency across all channels and content types
Developed and refined campaigns, product copy, digital advertising, packaging, and print collateral
Mentored junior writers and managed freelance bench—flexing contractor support based on project volume
Led initiatives to increase engagement, conversions, and loyalty through editorially sharp, brand-right messaging
Sam’s Club, 2016 – 2020
Copywriter, Editor, Content Strategist
Drove content strategy and execution across lifestyle, electronics, and office verticals for a high-volume e-commerce environment.
Wrote product copy and editorial content at scale while maintaining quality and voice alignment
Managed tone consistency across email, web, and digital channels
Balanced multiple concurrent projects across departments without dropping quality
Microsoft, 2005 – 2013
Writer, Editor (Contract)
Digital writer for MSN.com properties.
Features, galleries, and quizzes for MSN TV, MSN Entertainment, and Mom & Pop Culture
Launched, wrote, and edited WetPaint
Research-focused weekly columnist for MSN's Living Green
HotChalk, Adviatech, Excelligence, 2005 – 2013
Senior Copywriter & editor
Built copy foundations — voice, systems, teams — for edtech and e-commerce brands across three agencies.
Wrote and edited UX flows, lead-gen emails, landing pages, banners, and press materials for edtech and e-commerce clients
Created and maintained editorial style guides; built out writing teams and oversaw content development workflows
Bylined Writer I Print and Online, 2000 — Present
Published essays, articles, interviews, and fiction in The Boston Globe, McSweeney's, Salon.com, NBC/Universal, The Christian Science Monitor, and others. Contributor to anthologies published by Seal Press.
Education
Emerson College, Boston, MA
B.S. Mass Communication
Awards
2014 Gold Hermes Award
Client: Adviatech, Project: Copywriter, Editor. Hermes Creative Awards
2013 Outstanding Achievement Interactive Media Award (IMA)
Client: Adviatech, Project: Copywriter, Editor. Interactive Media Council
2013 Web Award for Outstanding Achievement in Web Development
Client: Adviatech, Project: Copywriter, Editor. Web Marketing Association